Brand identity

Visual identity, brand personality and communication.

Company logoCompany logo
Black and white office picture with bright green company logotypeBlack and white office picture with bright green company logotype

The 5-Second Pitch That Changed Everything

In a dimly lit café, Linda sketched furiously on a napkin. Her marketing company, was pitching to a million-dollar tech startup in just 24 hours. The stakes? Sky-high.

The next day, armed with her napkin, Linda walked into the boardroom. She stood before a sea of skeptical faces and said, "Your product is great, but your story is invisible. Give me 5 seconds to make it unforgettable."
She flipped the napkin. Just few words: "People don’t buy products; they buy dreams."

A pause. Then applause.

In that moment, Linda’s company secured the client and a reputation for turning ideas into movements.

Segment:

Marketing

Deliverables

Research, Brand identity, Logo design

Colour palette

Toxic green

E1FB2B

Charcoal black

262626

Jet black

070802

Lava grey

898A8D

A bunch of business cardsA bunch of business cards

Mission

Mastermind’s mission is to empower brands to connect authentically with their audiences by crafting innovative, data-driven digital marketing strategies. We strive to turn ideas into impactful experiences that drive growth, foster loyalty, and spark meaningful conversations in an ever-evolving digital landscape.

Vision

To be the world’s leading catalyst for brand transformation, shaping a future where technology and creativity seamlessly converge to inspire trust, ignite action, and create lasting value for businesses and their communities.

4 different examples of logotype4 different examples of logotype

Pentagram design

Logotype grid

Grid

Logotype grid ensures consistency, balance, and scalability, creating a visually harmonious and professional design that looks great across all sizes and media. It provides precise alignment, adaptability for alternate versions, and enhances the perceived value of the logo by signaling attention to detail. This framework ensures the logo remains functional, versatile, and easy to reproduce across various applications.

Logotype contrast example

Contrast

High logo contrast ensures that the design is easily recognizable and legible across different backgrounds, sizes, and viewing conditions. It enhances visibility and creates a strong visual impact, allowing the logo to stand out and convey the brand's message effectively. This is crucial for maintaining brand consistency and making a lasting impression on diverse audiences, whether in print, digital, or outdoor settings.

Logotype blur test example

Blur test

The blur test is a design technique used to evaluate a logo's clarity and recognizability by blurring it and observing how well its core shapes and elements remain identifiable. By applying a blur, distractions like fine details or intricate textures are minimized, helping designers assess whether the logo maintains its impact and communicates the brand effectively, even in less-than-ideal viewing conditions, such as from a distance or at small sizes. A successful logo passes the blur test by remaining distinct and recognizable despite the reduced detail.

iPhone icon logo mockupiPhone icon logo mockup

Department logos

Design Concept: The logotypes were designed with a shared core aesthetic, incorporating consistent shapes, typography, and color palettes. Each department’s logo features unique variations—such as tailored icons, subtle color shifts, or distinct accents—to reflect the specific focus and character of that department while preserving the overall brand harmony.

Purpose and Impact: This set of logotypes creates a clear and professional visual system that communicates the individual roles of each department while emphasizing their connection to the parent company. It enhances brand recognition, facilitates internal and external communication, and establishes a modern, sophisticated image for the organization.

Mastermind logo

Mastermind

Connected apps logo

Connected Apps

reporting logo

Reporting

product design logo

Product Design

Branded envelope

Let’s build products

together!

Valery Aljoshin
Graphics Design
UX/UI Design

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