E-commerce web site

Research, strategy and design.

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The Story

In winter of 2004, twelve-years-old me was on a mission: to find just released Half Life 2 CD for my PC. A game whispered about in the schoolyard like a secret treasure. Back then, finding a new video game wasn’t as simple as scrolling through an online store.

My first stop was the local electronics store where a grizzled salesman with a mullet shook his head - “Sold out”.
Next stop - biggest video game store in city. Spending time digging shelf rows with CDs - no luck.

Exhausted but not beaten, I made my way to flea market. My heart leapt when I spotted the worn label of Half Life 2 poster. I bargain a bit with an old salesman, spend all my pocket money and got Holy Grail of video gaming.

After whole day of searching and running from one store to another I spend evening diving into a fantastic world of theoretical physics.

Platform:

Web (Mobile + Desktop)

Deliverables

Research, UI, UX, Strategy

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Challenge

Complex Navigation:

Organising a large catalog of games with filters for genre, platform, ratings, and more, while ensuring easy navigation.

Trust and Security:

Building user trust through secure payment options and a professional, trustworthy interface.

Retention and Engagement:

Encouraging users to return through engaging design, personalisation, and gamification features.

Goal

To create an intuitive, visually appealing, and conversion-focused e-commerce platform for an online video game store that enhances the user experience, simplifies the purchasing process, and drives customer engagement.

Three pictures of  iPhone with mobile version of website on the screenThree pictures of  iPhone with mobile version of website on the screen

Solution

Develop a user-centered design that incorporates clear navigation, appealing visuals, seamless checkout, and personalized recommendations. Emphasize a responsive, mobile-first approach to ensure accessibility across all devices.

Methods

User Research

  • Conduct surveys and interviews to understand user needs, preferences, and pain points.Create user personas representing casual and hardcore gamers.

Competitive Analysis

  • Analyze successful e-commerce video game stores to identify best practices and unique opportunities.

Wireframing and Prototyping

  • Develop low-fidelity wireframes to outline structure and layout.Build interactive prototypes to test user flows and gather feedback early in the design process.

Information Architecture

  • Implement a clear categorization system for games, with advanced filtering and search capabilities.Design intuitive navigation menus and breadcrumb trails.

Visual Design

  • Use high-quality game imagery, dynamic visuals, and bold typography to engage users.Incorporate a dark mode option to enhance user comfort and align with gaming aesthetics.

Few mockup images with website on the screenFew mockup images with website on the screen

Discovery

Phase Includes such processes as onboarding, research, interviewing, reporting, A/B testing and more.

Process

The UX/UI design process is a systematic approach to creating digital products that offer seamless, intuitive, and visually engaging user experiences. It ensures that the product not only looks good but also meets user needs and business goals. The process typically includes the following stages:

Design

Starting from an idea, the most complex and crucial phase, where we define the challenge and transform sketches and wireframes into stunning beauty.

Process

The UX/UI design process is a systematic approach to creating digital products that offer seamless, intuitive, and visually engaging user experiences. It ensures that the product not only looks good but also meets user needs and business goals. The process typically includes the following stages:

Development

In this phase, beautiful images become a reality, integrating into a functional and operational mechanism.

Process

The UX/UI design process is a systematic approach to creating digital products that offer seamless, intuitive, and visually engaging user experiences. It ensures that the product not only looks good but also meets user needs and business goals. The process typically includes the following stages:

Quality assurance

We need to make sure that everything we've achieved is working properly as it's meant to be.

Process

The UX/UI design process is a systematic approach to creating digital products that offer seamless, intuitive, and visually engaging user experiences. It ensures that the product not only looks good but also meets user needs and business goals. The process typically includes the following stages:

Development

In this phase, beautiful images become a reality, integrating into a functional and operational mechanism.

Process

The UX/UI design process is a systematic approach to creating digital products that offer seamless, intuitive, and visually engaging user experiences. It ensures that the product not only looks good but also meets user needs and business goals. The process typically includes the following stages:

Post-launch care

Monitor performance, fix bugs, update content, improve SEO, ensure security, and gather user feedback for ongoing optimization.

Process

The UX/UI design process is a systematic approach to creating digital products that offer seamless, intuitive, and visually engaging user experiences. It ensures that the product not only looks good but also meets user needs and business goals. The process typically includes the following stages:

Iphone picture with extended website featuresIphone picture with extended website features

Website that increase conversion rate and revenue

A high-converting website is designed to enhance user experience, engage visitors, and drive sales. With intuitive navigation, compelling content, and a seamless interface, it keeps users engaged and encourages action. Optimized for speed, mobile responsiveness, and SEO, it attracts organic traffic while ensuring a smooth browsing experience.

Result

Improved User Experience (UX)

  • Easier navigation, faster game discovery, and streamlined checkout processes.

  • Reduced frustration for users, leading to higher satisfaction and engagement.

Enhanced Brand Image

  • A modern, visually appealing design reinforces trust and professionalism, attracting more customers.

Higher Retention and Customer Loyalty

  • Personalized recommendations, gamification, and a smooth user experience encourage repeat visits and purchases.

Increased Conversion Rates

  • Clearer call-to-action buttons, simplified user flows, and optimized product pages can lead to more purchases.

Better Mobile Experience

  • A mobile-responsive design ensures seamless access across devices, capturing a larger audience.

Improved SEO and Traffic

  • A faster, better-optimized site can rank higher on search engines, increasing visibility and attracting more visitors.

Stronger Analytics and Insights

  • A redesigned site with better tracking capabilities provides clearer data on user behavior, enabling informed decisions for future improvements.

Increased Revenue

  • By boosting user trust, improving usability, and facilitating purchases, a redesign can directly drive higher sales and profits.

Let’s build products

together!

Valery Aljoshin
Graphics Design
UX/UI Design

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